Nick Scott Gray

Nick Scott Gray

Front End Web Developer

Web Content

via webdesignerdepot.com

via webdesignerdepot.com

Great Web Content

Web content that is great is one of the most ignored aspects of websites. This, however, is also one of the most important things to have in a site. Lack of content mainly is because many businesses, and even web designers or web developers, think it’s too difficult to create. One of the best and easiest ways to create that web content is by including a blog or online newsletter. This will do several things for your site. It will give information to your potential clients or customers, it will keep them coming back, and it will help greatly with SEO (search engine optimization).

Returning Customers

By having a portion of your site that is regularly updated, this will ensure that you will have repeat readers and ultimately repeat customers. Posts with new information related to your business and that is relative to your target customers helps position yourself as an expert in your field.This doesn’t have to be extravagant articles, they can be updates to your business, upcoming sales notifications, etc. By having a blog, you can build relationships with your customers and most importantly, provide new content for search engines to see.

SEO (Search Engine Optimization)

Search engines love sites that have regularly updated content. The rest of your site is usually static information that will rarely ever change. Having a blog or online newsletter will keep that steady flow of content that search engines like Google love. This is also a great opportunity to add backlinking and solid keywords for your site.

If you would like to receive more information on how a blog or online newsletter can add that much needed content to your site, head on over to the contact page and send us a message.

Why Do I Need a Website?

So…Why does YOUR business need a website?
You are always open: Your site communicates with your customers 24 hours a day, 7 days everyday. When your physical business is closed, your customers will still feel they are in touch.

You are everywhere: People from all over the world can now see to your products and services from home and their own office. Continue reading

What Is So Great About Responsive Design?

So everyone is throwing around this term “responsive web design”, what does it even mean? Why is it so important? Your site looks exactly like it does on a PC when you look at it on your smartphone or tablet, isn’t that a good thing? I mean, that’s why you had it designed that way right? I mean, when Apple first came out with the iPhone they boasted that it was the “real internet” not “watered down” right? So what the heck, why should I change it now? Continue reading